Media institutions

 The denotation of a media institution is a company which can do any number of the following things: produce, market, distribute or regulate products. These could be products for sale like magazines (as with the case) or for other forms of media, like the radio or TV for instance.

 An example of a media institution is the BBC. The BBC has products in both radio and television; it produces the media itself and markets it. It markets only what it produces though and will not market for other companies as ITV or channel 4 would (which are each respectable media institutions in their own right). To a certain extent as well it will regulate what is going on inside it (for instance the Russell Brand, Jonathan Ross incident).

 A second example of a media institution would be IPC. IPC media is predominantly in the magazine market and is the publisher of the music magazine ‘NME’ amongst other magazines including a ‘European boat builders magazine’ and a ‘beautiful kitchens magazine’. It produces magazines en masse of which these will advertise other products from IPC media. Hence, as a company, they have a lot of power and income coming in frequently.